How Can You Find a Power Partner?

By May 29, 2014 June 18th, 2014 Law Firm Marketing, Marketing in General

For professional service providers like lawyers, accountants and marketing consultants, it is important to have power partners.

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Power partners are professionals who work in related industries and give referrals to each other.

For example, an estate planning lawyer and a tax account can be power partners since they often work for the same group of clients.

There are two ways to find power partners:
1) Look for professionals in your existing network that provide services to the same targeted clientele. Start sending referrals to them based on their specialties and service areas. Most people reciprocate.
2) Join local business referral networks. These networks are formed with the sole purpose of exchanging leads. All members are encouraged to share leads with one another. These groups can be very helpful for new business owners.

We recently rolled out a LinkedIn campaign for an employment lawyer client with the goal of building referral relationships with immigration lawyers. Within 24 hours of sending out the messages, we received positive responses from many immigration attorneys.

Of course, this is just the first step in building a mutually beneficial relationship. Like any important relationship, it takes time to grow and thrive. But having great power partners is critical for a firm’s long-term success.

To learn more about using LinkedIn to find power partners, contact us today.

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