Have you thought about advertising on Google but didn’t know how to get started? Or did you try advertising on Google, but didn’t understand how your money was being spent or how to measure return on investment (ROI)?
Elle Van Buren, president at Spicy Spirit Marketing, will be conducting a workshop in San Mateo, CA that will address how your business can take advantage of Google Adwords (Adwords is Google’s pay per click advertising platform). She is a Google Certified AdWords professional and has extensive experience managing AdWords accounts for small-to-medium sized businesses and making sure her clients profit from this method of advertising.
This event is designed for small business owners or marketing professionals from small to large enterprise businesses that are less familiar with AdWords and interested in learning how to take advantage of this proven model of advertising.
In this workshop, Elle will combine Google’s AdRank theories with practical examples to show how AdWords works. You will learn the following:
1) What is AdWords and why it is such a successful tool for growing your online sales
2) What types of campaigns cater to what types of marketing goals
3) How to set up a campaign in just 15 minutes
4) How to maintain and optimize a campaign over time
5) How to track campaign results
6) What is AdWords express and what types of business can use it
This two-hour workshop includes a 90-minute step-by-step presentation and 30-minute Q&A. Snacks and soft drinks will be provided. Early bird registration starts today. RSVP now and save $50!
We look forward to seeing you on October 17th!