During these balmy summer months you may be tempted to take a break from your marketing efforts. After all, school’s out, everyone’s in and out of the office, and you’re seeing fewer people at networking meetings and events. Everyone seems to be on vacation these days — why shouldn’t you?
- A week before you leave, meet with your marketing team. Are there any projects in the works? Any work you need to contribute or finalize? [br top=”10″]
- Assign a partner or colleague as the go-to person for all marketing-related inquiries. If a reporter from the San Francisco Chronicle calls for your input on a case, who can speak on your behalf? [br top=”10″]
- Let your marketing team know which questions and scenarios justify a call and email to you. If a PR disaster occurs, you should be notified immediately. If your writer just needs you to review a blog post, a partner could do that for you. [br top=”10″]
- If your stand-in has never worked with your marketing team before, let him or her know that marketing projects are crucial to the firm’s business development and success. It’s important your colleague knows that marketing matters can’t be shelved for weeks or even days. [br top=”10″]