Do You Really Need Links to Your Website?

By May 1, 2014 June 9th, 2014 Law Firm Marketing, Search Engine Optimization

Links, links, links.

We all need links to compete for Google rankings. But not all links are equally valuable, and some do more harm than good.

As a business owner, you have probably received emails from every Tom, Dick and Harry on building backlinks for your website. You also may have heard of Google’s Panda, Penguin and Hummingbird updates. These algorithms were rolled out in the past few years by Google’s “Internet policemen” to punish unnatural search engine optimization activities, especially less-than-genuine link-building schemes.

Now don’t worry about these complicated concepts. Just remember a link is only valuable if it people click on it. If a link is nowhere to be found, how can it have any value?

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Imagine this: You are quoted in the New York Times. In the article online, the reporter adds a hyperlink to your website. Score!

Scenario No. 2: You are the featured speaker at a prestigious event. The organizer puts up an event information page that lists you as a speaker and includes a link to your website.

These are both valuable backlinks for your business.

Some basic link-building you should take care of first are your local bar association websites, local chamber of commerce websites, other professional associations (especially if you have won an award), Google Local and LinkedIn.

Feel free to email me if you have any questions about link building. We actually call it link earning now to emphasize the importance of great content!

Content, content, content …

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