Search Advertising brings consumers to your website by purchasing ads on search engines (such as Google or Bing), and is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. These ads usually appear on the top of the search engine website or to the right hand side of the webpage.
Search Advertising, if properly managed, is an extremely cost-effective way of advertising because when users enter queries into a search engine, they are indicating clear intent to do something – including immediate purchase intent. On social media or text heavy websites, it can be much more difficult to gauge and determine consumer intent, which explains why many businesses invest heavily in Paid Search versus other online advertising avenues.
On the other hand, if your Ad accounts are not managed properly, you may lose money. It’s not uncommon to hear from business owners that search advertising (such as Google Adwords) is not working for them.
At Spicy Spirit, we proactively monitor each of our managed accounts and optimize spending for our clients to make sure that search advertising is a lead generation engine and profit center for their business.