Considering over 108 million people watched the Super Bowl last year, securing an ad spot would be any company’s dream come true. Unfortunately, U.K.-based Newcastle Brown Ale couldn’t buy any airtime. They couldn’t even say “super bowl” in their commercials.
But that didn’t ruffle the beer manufacturer’s feathers. Instead of stepping aside as Budweiser released yet another heartwarming Clydesdale commercial, Newcastle’s marketing department created a marketing campaign based on a commercial they would have made for the Super Bowl.
The end result? Videos that may trump big dog Anheuser-Busch.
The Spicy Spirit team especially appreciates Newcastle’s eagerness to make fun of television advertising. “It seemed like the obvious thing we had to do, and unfair to the world if we didn’t,” Newcastle brand director Quinn Kilbury said of the campaign. “The Super Bowl is great. The game is amazing, everyone loves the game.
“But it’s become much more about marketing in some ways,” he added, “and the over-the-top ridiculousness that surrounds it. I saw a lot of that when I was doing the real Super Bowl marketing stuff over at Pepsi, so it’s close to my heart, and it is a little ridiculous sometimes. For a brand that likes to poke fun at marketing, we had to poke fun at Super Bowl marketing at some point.”
Do Newcastle’s silly ads make you want to hit the nearest liquor store for a six-pack of brown ale? Or will you still nurse a Budweiser in just a few hours?