After we recovered from the food coma otherwise known as Super Bowl Sunday, the Spicy Spirit team sat down to select that night’s top three Super Bowl ads.
Celebrity endorsements are nothing new for advertisers, and it seems like Hollywood made its way into every other spot. However, our favorite commercials were more story-driven, relying more on the product, wit and sentimentality.
#3: Cheerios, “Gracie”
A sequel to last year’s “Just Checking,” Cheerios’ interracial household returns to announce an addition to their family. We like to think this spot also served as a response to the negative, racist backlash the original commercial received in comments sections online.
#2: Budweiser, “Puppy Love”
While it wasn’t as strong as the beer manufacturer’s “Brotherhood” video from last year, we still squealed over the cuteness of this video. Then again, interspecies friendships will always warm the coolest hearts. Budweiser even created a clever hashtag for the campaign!
We hope the actors return next year — we want to know if the horse trainer and his neighbor from the puppy adoption agency fall as hard as their pets did for each other.
#1: Hyundai’s “Dad’s Sixth Sense”
Hyundai will never have the fast and sexy image tied to luxury brands like Porsche, Lexus and BMW. So the agency chose to designate itself as the protective dad. The ad may have not been the most elaborate shown last night, but it was sweet, funny and drove to the point.
Which Super Bowl ads did you enjoy last night? Do you like our top three picks, or did others stand out? Let us know in the comments.