Are You Still In Your Prospective Customer’s Mind?

By June 4, 2014 June 23rd, 2014 Law Firm Marketing, Marketing in General

In marketing and sales, we all know that in order to close a deal, we have to reach out to a prospective client more than once, twice, maybe even five times.

You may argue that as a business owner, you do not have time to connect with the same person 20 times. And if your prospect doesn’t respond to the first two inquiries, you may feel like anything more is a waste of time. But perhaps your target is too busy right now to answer your call. Perhaps he or she can’t afford your services right now.

We believe it’s a mistake to let this potential client fall off the radar. If you suspect a contact has the potential to make it big in the future, you want to be in his or her crosshairs.

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Which is why e-newsletters, especially information-based newsletters, are crucial to our clients’ marketing campaigns. Instead of sending hard-selling messages to our clients’ prospective customers, we prepare content that is more likeable, such as useful tips, demo videos, fun events and industry news. Once in a while, we will announce new products or promotions to further drive interest from our targeted audience.

By rolling out these content-rich newsletters on a regular basis, our clients are always in the minds of their prospective customers. Over time, this great content also establishes our clients as the subject matter experts in their industries. Now who doesn’t want to do business with an expert?

To learn more about email marketing and how Spicy Spirit can build e-newsletters that will engage your target demographic, contact us today.

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