Why You Should Include Photos in Your Social Media Updates

By December 4, 2013 January 16th, 2014 Social Media

Spicy Spirit Marketing recently secured a new client, a café in San Ramon popular for its macarons and other French desserts. The bakery already has five-star reviews on Yelp but wants to increase its social media presence. While the café owner already had Facebook, Instagram and Twitter accounts, he doesn’t have the time to post or interact with customers on social media.

After we secured the account, we started a Pinterest account and began posting photos on his social media channels right away. According to an October 2012 study by HubSpot, photo posts on Facebook business pages generated 53 percent more likes than the average post. Photo posts also resulted in an increase of comments by 104 percent.

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However, a photo post can’t just have a photo. It must include copy that appeals to the consumer. The copy can be a question or call to action. The point is to connect and interact with consumers, create a sense of urgency and – most importantly – get bodies in the café.

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Recent Facebook post, directing fans to café’s Yelp page. Since consumers rely on Yelp when searching for local businesses, we want people to post reviews and photos on the café’s Yelp page.

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Recent Instagram post, which created a sense of urgency among the café’s fans.

Spicy Spirit posts on the café’s Facebook, Twitter, Instagram and Pinterest accounts five times a week. Although we just started managing the café’s social media, the client is already pleased with our work. We believe our social media efforts will result in brand awareness, leading to more customers and sales for the café.

To learn how Spicy Spirit can engage customers and generate sales on your social media channels, contact us today.

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